Launched in 2010 by the Association de l’Agrotourisme et du Tourisme Gourmand du Québec (AATGQ), the Terroir et Saveurs network was born out of the group of popular banners for accommodation, food services and agri-tourism: B&B, Bed & Breakfast, Country Inn, Country-style Dining, Terroir Restaurant, Farm Exploration and Farm Shop. After working for almost 40 years developing and showcasing regional and terroir products from Québec, it was the AATGQ’s desire to create a single, distinctive and innovative banner.