La Vitrine operates the only cultural information centre in the greater Montréal area. Located at the heart of the Quartier des spectacles (entertainment district), La Vitrine welcomes several thousand visitors yearly, provides a personalized welcome and information service for all of Montréal’s artistic activities. Run by enthusiastic cultural agents, La Vitrine is both a central box office and a central and exclusive distribution site for tickets offered by different networks (Montréal’s culture houses and tourism events). Over the last few months, La Vitrine has designed a last-minute box office that is among the most technologically advanced of its kind, devoted to promoting all of greater Montréal’s cultural offer via one website.